ConstructSean

Graphic Design and Illustration
Client:

Grunley Construction

Objective:

Digitally illustrate a variety of characters to be used in a marketing campaign for Grunley Construction.

Tools:

Sketching, Adobe Photoshop, Adobe Fresco

Meet the "Seans"

This is an illustration project for the ConstructSEAN marketing campaign for Grunley Construction. The purpose of this campaign was to showcase the Grunley team who oversee the various high-profile project sites in the greater Washington, DC area.

The campaign ran from February 2023 to October 2023, releasing once every other month and then once a month during the summer. Each release featured a different "Sean" located at one Grunley's project sites.

February

April

June

July

August

October

Engaging on
Instagram

In the morning of every release date, Sean would pop up on Grunley's social media stories, usually located at one of Grunley's historic project sites. Sean would then engage with Grunley's audience by stating some fun facts and asking for people to guess the location they had visited that day. At the of the day, Grunley would reveal where Sean had visited and ask the audience to learn more about how Grunley contributed to the project site itself.

Morning Post

Noon Post

Afternoon Reveal

Sketch to
Final Illustration

The challenge for this project revealed itself during the development of each "Sean." I worked very closely with the marketing team to create different variations of "Sean" that accurately reflected the makeup of Grunley's employees. Additionally, each "Sean" needed to have different poses so that they could feel engaging when interact on social media.

All the "Seans"

February

Project Site: Jefferson Memorial

April

Project Site: Washington Monument

June

Project Site: National Archives

July

Project Site: United States Chamber of Commerce

August

Project Site: Sidney Yates Building

October

Project Site: National World War I Memorial