Inspiration:

The client was looking for a logo that felt "fun and cute", really wanting to emphasize a warm and welcoming tone.

Pictured above are visual samples I collected after the initial discussion to help guide the development process. I was mainly looking for rounded letterforms and organic shapes to emphasize a welcoming tone.

One of the challenges that came with this project was discovering how to apply this logo in different settings. To achieve this, I gave my client three different variations of the logo they can choose to use depending on the context: a full logo, a logotype, and a secondary mark.